What is SEO?
Search engine optimization (SEO), is the process of attracting targeted traffic to a website through search engines' organic rankings. SEO involves creating high-quality content and optimizing it around specific keywords. Backlink building is also a common task.
And this is how it works:
SEO refers to improving a site’s ranking in the organic (non paid) section of search results.
Ranking for a keyword is a great way to get traffic to your website month after month.
These are the topics we will cover in this comprehensive guide to SEO.
- How Search Engines Work
- How SEO Works
- Organic vs. Paid Results
- Why Is SEO Important?
- Customers and Keywords
- SEO-Friendly Content
- High-Quality Content Examples
- On-Page SEO Basics
- Intro to Technical SEO
- Link Building Basics
- Search Intent
- Emerging SEO Trends
How search engines work
It's now time to find out how search engines such as Google actually work.
An algorithm is used to deliver the best results from search engines such as Google and Yahoo!
Specifically, Google scans its index of "hundreds of billions" of pages in order to find a set of results that will best answer your search.
What is Google's "best" result?
Although Google does not make its algorithm's inner workings public, according to filed patents and statements by Google, we know that web pages and websites are ranked on the following:
Relevance
You don't want web pages about truck tires if you search for chocolate chip cookie recipes.
Google prioritizes pages closely related to your keyword.
Google does not rank the "most relevant pages at top" in its search results. Google doesn't rank the most relevant pages at the top for every search term. There are thousands, if not millions, of them.
Google returns 349 million results for the keyword "cookie recipe" as an example.
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